Lazada

**Lazada Group** is Southeast Asia's leading eCommerce platform, established in 2012 with a mission to revolutionize retail across the region. Operational in six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—Lazada connects millions of consumers through advanced technology, efficient logistics, and secure payment solutions. As the flagship of Alibaba Group since 2016, Lazada leverages world-class infrastructure to enhance the shopping experience and aims to serve 300 million customers by 2030.

Lazada offers a diverse range of products and services, including **LazMall**, Southeast Asia's largest virtual mall featuring over 32,000 brands ensuring product authenticity and swift delivery. Additionally, **Lazada Marketplace** allows retailers to access millions of potential customers while providing essential services like marketing analytics and customer support. The **cross-border business** initiative connects Southeast Asian brands with global markets, showcasing a vast product assortment across various categories such as fashion, electronics, and home goods. Through its innovative approach, Lazada continues to set the standard in online shopping and retail engagement.