Ocean Generation is a brand based in London that is dedicated to empowering a global movement to tackle threats to the ocean through science and storytelling. The brand focuses on ocean education, climate action, and science, with a mission to restore a healthy relationship between humanity and the ocean. They aim to change the narrative surrounding ocean threats by breaking down complex issues such as plastic pollution and climate change and shifting perceptions and behaviors that contribute to these problems.

Through their Ocean Intelligence approach, they provide engaging content and practical actions based on complex ocean science. Ocean Generation's youth engagement programs introduce young people to the importance of the ocean, educate them about its impact, and empower them with tools to take action. They have been at the forefront of ocean health since 2009 and are endorsed by UNESCO.

With a diverse team and a focus on inclusivity, Ocean Generation is leading the way towards a sustainable and ocean-positive future