Platforma is a data and advertising technology company that helps brands plan, target and measure campaigns using large-scale digital, behavioral and location data. Its products span programmatic advertising, Smart TV and connected TV placements, Stable ID audience targeting, and Geo.Platforma+Bl for location-based business analysis. The platform also offers tourism-flow analytics, demand forecasting, customer and partner scoring, audience profiling, purchase-intent triggers, and automated vehicle valuation using computer vision and machine learning.

Platforma’s tools help advertisers identify relevant audiences across devices, refine media placement, assess campaign outcomes and support business decisions. Its location and analytics solutions can help evaluate sites, consumer flows and competitive environments. The company reports a reach of 90 million users across advertising campaigns, more than 150 major brand clients, a 40% reduction in marketers’ working time, and 96% accuracy in demand forecasts. Its case studies describe work with brands and agencies across retail, finance, travel, entertainment and consumer goods, including campaigns on television, streaming and outdoor media.