渋谷区観光協会

Shibuya City Tourism Association is a general incorporated foundation working to promote tourism and help realize Shibuya as an international cultural tourism city. It aims to create and establish the “Shibuya brand,” share information about the area, attract visitors, and support urban vitality, residents’ quality of life, and an appealing city environment.

The association provides practical information for visitors, covering accommodation, transportation, events, redevelopment, parks, souvenirs, sustainability, and tourist information centers. Its website also highlights attractions and resources such as Shibuya’s public toilets, restaurants, guest rooms, and annual events. Through news and destination guides, it keeps visitors informed about local activities and cultural initiatives.

The association promotes experiences that reflect Shibuya’s varied character, including nightlife information and events that connect music, art, and local culture. Its projects include HACHI-8 PROJECT and the “Moshimo Project,” alongside campaigns and collaborations designed to engage the community and visitors. Based in Shibuya, the organization brings together tourism information and cultural promotion to help people discover the district and its changing urban landscape.