Playable Foundry is a full-service playable ad production studio focused on helping mobile game teams create advertising that drives installs and return on ad spend. It produces custom playable ads, ranging from simple one-tap concepts to complex, fully tailored mini-games, for user acquisition campaigns on networks including AppLovin, Unity, and Meta. The studio positions interactive creative as a way to give prospective players a chance to engage with a game rather than simply watch a static or video advertisement.

Playable Foundry manages production from initial brief through delivery. Its process begins with reviewing the client’s game, campaign goals, and target networks, followed by an agreed fixed-price quote. The team then handles design, art, and development, offers two rounds of revisions, and delivers network-ready builds with any agreed variations. The service is intended to support teams that need a steady flow of fresh creative as ads fatigue, while avoiding the time and expense of building every playable in-house.