ARC
@playarc.gg
Pre-order your ARC X1 today for a purpose-built gaming console with custom hardware, tactile controls, developer diaries, and behind-the-scenes engineering updates.
ARC's Company Logos
ARC's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0A0A0A
Cod Gray
10, 10, 10
0, 0, 4
0, 0, 0, 96
#E1E0DB
Westar
225, 224, 219
50, 9, 87
0, 0, 3, 12
About ARC
ARC is a gaming hardware brand from Zenali Innovative Technologies Pvt. Ltd., created for people who love games. Its first featured product, the ARC X1, is a handheld gaming console designed around custom hardware, tactile controls and a controller-first experience. It combines the Snapdragon G2 Gen 2 Gaming Platform with a 7-inch Full HD 120Hz LTPS display protected by Gorilla Glass, active cooling and a 9,300mAh battery.
The console runs OwlOS, ARC’s gaming operating system, which brings together a unified game library, cloud gaming and native Android gaming. Players can customize gamepad mapping and enjoy immersive feedback from dual LRA haptics. Its TMR analog sticks are designed for precise control, with zero drift, high sensitivity and lower power consumption.
ARC also shares developer diaries and behind-the-scenes engineering updates with its community. The company offers pre-orders for the ARC X1, including a limited community batch at ₹29,500 for eligible waitlist members; later batches are listed at ₹33,500. The site provides product information, ordering guidance, FAQs and customer support.
Brand industry
Games
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