Player1

Player1 Gaming Group is a gaming and esports company spun off from Globo’s Games and eSports division, with investment from Globo Ventures. It connects gaming with mainstream sports, entertainment, and media through original projects and integrated services designed to help brands and publishers engage Generation Z and Alpha. Its offerings include original and co-created content, influencer marketing, social media and community management, live experiences, brand activations, casual tournaments, professional esports competitions, and inclusion, diversity, and education initiatives.

Player1 develops and manages properties across the gaming and esports landscape. These include the CBCS professional Counter-Strike 2 circuit, the MEG competition and entertainment platform, and events that bring digital gaming together with skateboarding, music, and urban culture. Its work also includes campaigns and experiences for brands such as Konami, Fanta, Coca-Cola, and Betano, spanning creator partnerships, interactive challenges, tournaments, and broadcast content. Through competitions, events, content production, and community-focused projects, Player1 creates ways for audiences, creators, publishers, and brands to connect around gaming.