Unclaimed brand
Made up of Mindbody, Booker, Kite, ClassPass, and EGYM, Playlist powers the experiences economy.
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Hex Code
Color name
RGB
HSL
CMYK
#E10E0E
Crimson
225, 14, 14
0, 88, 47
0, 94, 94, 12
#6FBFEF
Jordy Blue
111, 191, 239
203, 80, 69
54, 20, 0, 6
#870808
Dark Burgundy
135, 8, 8
0, 89, 28
0, 94, 94, 47
Playlist is a portfolio of technology brands focused on powering the experiences economy. Its businesses serve fitness, wellness, beauty, healthcare, and lifestyle organizations, supporting the people and companies that deliver in-person experiences and helping consumers find ways to move, feel, and live better.
The portfolio includes Mindbody, a software-as-a-service platform for the fitness, wellness, and beauty industries; Booker, which provides back-office tools for spas and salons; and Kite, an enterprise management platform designed for franchises with multiple brands and locations. ClassPass offers a flexible membership for fitness and wellness experiences, while EGYM provides smart fitness solutions intended to shift healthcare toward prevention.
Across its AI-driven software, hardware, consumer, and corporate wellness offerings, Playlist aims to help businesses grow and reach customers worldwide. Its brands support entrepreneurs, operators, instructors, and service providers, while connecting millions of people with experiences on their own terms. With a portfolio spanning business management, memberships, and fitness technology, Playlist brings together services for both experience providers and the people they serve.
Brand industry
Computers Electronics and Technology
Company type
Privately Held
Year founded
Suggest founded year
Company size
11-50 employees
Fitness and wellness SaaS
Spa and salon management software
Flexible fitness memberships
Franchise management platforms
Corporate fitness and prevention technology
How do I download the Playlist Technologies logo?
The Playlist Technologies logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Playlist Technologies' branding look like?
The Playlist wordmark pairs a red forward-slash motif with widely spaced uppercase lettering, giving the name a brisk, directional signature. Its visual system uses clean, modern letterforms, a restrained palette centered on red, white, and dark text, and spacious, editorial layouts that balance portfolio and leadership imagery with direct, high-impact headlines.
What are Playlist Technologies' brand colors?
The Playlist Technologies color palette uses the hex codes #E10E0E, #6FBFEF and #870808.
The Playlist Technologies name, logos and brand assets are trademarks of Playlist Technologies and its affiliates. Brandfetch isn't affiliated with or endorsed by Playlist Technologies. Their use is subject to Playlist Technologies's brand guidelines.
