Play Up is a Fair Trade and Responsible Children's Fashion brand that offers a range of clothing for babies and children from 0 to 14 years old. With a strong commitment to ethics and sustainability, Play Up ensures that all stages of production are carried out with the best interests of our babies and the planet in mind. Our clothing is designed and manufactured entirely in Portugal, reflecting our passion for childhood and the process of growing up.

Each collection we launch is a testament to our dedication. We meticulously study the functionality and design of each piece, carefully selecting the best materials and personally overseeing production. Our origins lie in a family with a rich textile heritage in the North of Portugal, drawing on the knowledge and experience gained over the past three decades.

At Play Up, we value connection and information, but we also believe in taking the time to contemplate and create. That's why we launched our Embracing Slow Making series, focusing on a more conscious lifestyle and living in the present. This series marks the beginning of our collaborations with a new generation of Portuguese artists and creators, adding a unique touch to our collections.

Join us in our journey towards a more sustainable and mindful future by embracing the timeless creations of Play Up