Playwire

Playwire is an advertising technology company focused on helping digital publishers maximize ad revenue through a publisher-first platform built around performance, transparency, and control. Its solutions serve independent websites, enterprise networks, premium brands, mobile apps, and publishers in areas such as gaming, education, entertainment, lifestyle, and news. Playwire combines proprietary artificial intelligence and machine learning with expert support to optimize advertising auctions and manage factors such as price floors, traffic allocation, and identity solutions.

Publishers can choose RAMP Managed Service, where Playwire’s yield team manages monetization, or RAMP Self-Service, which gives technical teams hands-on controls and visibility. Its mobile app solution uses a single SDK to connect developers with more than 15 demand partners and manage optimization, updates, and payments. Additional offerings include Playwire DIRECT for direct sales partnerships, Playwire OPS for campaign operations, and Playwire STUDIOS for audience-focused creative production. Playwire also provides advertising solutions for brands, including products for gaming and children’s entertainment, plus cross-platform video and in-game and in-app formats.