Drive Sober is a National Highway Traffic Safety Administration (NHTSA) campaign encouraging football fans to make safe choices and help prevent impaired driving. Its Drive Sober Pledge invites supporters to commit to sober driving, with the campaign highlighting the participation of millions of fans across the country and tracking the total number of pledges. The initiative connects its safety message with the college football season through a series of tailgate stops at major matchups.

Scheduled events span campuses and stadiums nationwide, including games featuring Wisconsin, Notre Dame, Ohio State, Texas, Oklahoma, Georgia, Miami, Clemson, USC, Penn State, Alabama, Tennessee, Oregon, LSU, and others. The listed stops also include the Army–Navy game and the College Football Playoff, with some details yet to be announced. In addition to the pledge and in-person events, the site features an impaired driver simulator, offering another way to engage with the campaign’s message.

Drive Sober combines public awareness, fan participation, and football-focused outreach to promote responsible driving and save lives