Plemuu is a prominent brand in Uruguay dedicated to empowering women and improving their overall well-being. Founded in 1983, Plemuu is the first social organization of women in the country. Their mission is to create a new vision for women, families, and society as a whole.

The organization works tirelessly to enhance the educational, employment, social, and health conditions of all women in Uruguay, with a special focus on rural, domestic, political, young, and entrepreneurial women. Plemuu's approach involves empowering women by ensuring they have access to their rights, supporting their economic development, and fostering their participation in a fully democratic society. Through various initiatives, Plemuu aims to enhance citizenship, provide educational opportunities, promote self-esteem, and empower women to make informed decisions in both public and private spaces.

Collaborating with the Uruguayan government, other NGOs, and private companies, Plemuu implements projects and programs that bring about tangible change. Their unique working methodology, A partir de nosotras mismas (Starting from ourselves), focuses on personal and collective growth and fosters cultural transformations that contribute to economic and political progress. From organizing the first women's march in 1983 to designing effective educational strategies, Plemuu has continuously championed women's rights and empowerment.

They provide various services, including a telephone helpline for domestic violence victims and educational and employment programs for women across different age groups. Plemuu's commitment to supporting women's growth and transformation has made a significant impact on the lives of countless women in Uruguay. For more information and to get involved, visit their website and follow them on Facebook and Instagram