Paloma is a Swedish digital communications platform developed in Hedemora since 2003. It brings email, SMS, event management and marketing automation together in one service, with shared contact lists that help businesses, associations and organizations manage communications across channels. More than 1,500 organizations use Paloma.

Customers can create and send newsletters, build signup pages and forms, collect registrations, sell event tickets, and manage participant lists. The platform also supports SMS campaigns and automated messages, including reminders and follow-ups. Users can monitor opens, clicks and registrations, and build workflows to send relevant messages at the right time.

Paloma offers a free account with no payment card required or binding period, alongside paid plans priced according to monthly sending volume. The company emphasizes accessible Swedish-language support and practical guides for digital communication. Data is hosted on servers in Sweden through infrastructure partner Telia Cygate, and the platform includes tools for managing consent and double opt-in to support GDPR-conscious communications.