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2027 Polar Bear Plunge A Maryland Tradition Sandy Point State Park | January 22nd - January 30th Cool Schools Plunge (opens in new tab) Wed, Jan 27 & Thurs, Jan 28 10:00am - 2:00pm Plunges at 11am, 12pm & 1pm The 2027 Cool Schools Plunge will be a TWO DAY event this year! Click the
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Hex Code
Color name
RGB
HSL
CMYK
#23527C
Bay of Many
35, 82, 124
208, 56, 31
72, 34, 0, 51
#FCB900
Selective Yellow
252, 185, 0
44, 100, 49
0, 27, 100, 1
#204D74
Bay of Many
32, 77, 116
208, 57, 29
72, 34, 0, 55
The Maryland Polar Bear Plunge is an annual fundraising event benefiting Special Olympics Maryland, bringing communities together to support athletes and Unified teammates across the state. Held at Sandy Point State Park, the tradition invites participants to brave the icy waters of the Chesapeake Bay while raising money for year-round sports and leadership programs. The 2027 event runs from January 22 through January 30 and includes several ways to take part: the Super Plunge, Cool Schools Plunge, Police and Public Safety Plunge, Corporate Plunge, and Maryland Plunge.
Participants can register, donate to a plunger, or support the event through sponsorship opportunities. The Super Plunge offers an extended winter-water challenge, while school, public safety, workplace, and community events provide options for different groups. Fundraising resources help plungers work toward their goals, and sponsors can gain event and media exposure while supporting inclusion.
Donations fund free programs that help athletes develop fitness, demonstrate courage, experience joy, and build friendships. The event’s 2027 fundraising goal is $4. 75 million
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How do I download the Beary White logo?
The Beary White logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What does the Beary White logo look like?
The brand identity centers on a playful polar-bear mascot and a shield/crest-style emblem that anchors event branding (e.g., the “Polar Bear Plunge” badge).
What are Beary White's brand colors?
The Beary White color palette uses the hex codes #23527C, #FCB900 and #204D74.
Charity plunge event
Team fundraising for Special Olympics
Sports inclusion for intellectual disabilities
Sandy Point State Park
The Beary White name, logos and brand assets are trademarks of Beary White and its affiliates. Brandfetch isn't affiliated with or endorsed by Beary White. Their use is subject to Beary White's brand guidelines.
