Plussa

K-Plussa is a Finnish loyalty program that rewards members for shopping across the K Group and its network of participating services. Members use a Plussa card to collect points, receive Plussa money and access savings, including personal OmaPlussa benefits, mobile offers and promotions from individual stores. The program says members can save up to tens of euros per month, with grocery purchases eligible for discounts of up to 5%. Other advertised benefits include discounts on insurance policies, cheaper cinema visits on Wednesdays and seasonal offers.

Customers can join by ordering a Plussa card, or add a digital version to Apple Wallet through the K-Ruoka app. The app also provides current grocery offers and benefits. Members can collect Plussa points when ordering through Wolt and Uber Eats, extending rewards beyond in-store shopping. K-Plussa offers dedicated membership options and information for groups such as students and K Group’s best customers. Its website provides guidance on membership, card replacement, account access, privacy and customer service.