PLY, short for People Like You, helps people across the UK build a better social life through personality-matched group experiences. Members begin by taking a quiz and joining a small group of like-minded people for activities such as dinners, drinks, bowling, hiking, dog walks, brunch, comedy, cookery classes, art events and film club. Experiences take place in cities and locations around the country, with options ranging from casual meetups to outdoor activities and weekend retreats.

PLY is designed to support connections beyond a single event. Members can see their group in advance, use a group chat to break the ice before meeting, and invite people they have clicked with to future experiences. The brand’s approach is to give friendships time to grow through repeated shared moments.

Membership starts from £1.92 per week and includes unlimited experiences, with the first experience included. PLY also offers a 30-day money-back guarantee: members who attend three events and decide the service is not right for them can request a full refund.