PMT

PMT is a leading brand in Slovakia specializing in electronic television audience measurement. Founded in 2002, PMT's main objective is to provide accurate and reliable data on television viewership through pipemeter implementation. Partnered with major television networks such as Slovak Television, TV Markíza, TV JOJ, TA3, and AMA, PMT ensures that the TV industry and media agencies have access to precise and up-to-date audience measurement results.

With the launch of pipemeter operations in 2004, TV networks and agencies have access to detailed viewer behavior analysis, including audience share, ratings, viewer loyalty, and other valuable insights. PMT utilizes the Instar Analytics software to process pipemeter data, offering subscribers comprehensive information on standard and user-defined target groups, as well as viewership statistics for specific programs and timeframes. Recognized as the largest continuous research study in Slovakia, PMT's electronic television audience measurement guarantees reliable and insightful data for network and advertising decision-making processes