Positive Negative is an Iranian communication agency that has been operating since 1388 with registration number 425984. Originally known as Pars Design Studio, the agency changed its name to Positive Negative Creative Ideas in 1391 to reflect the extensive changes in its services and execution structure. The name Positive Negative was inspired by the concept of creation and signifies neither good nor bad.

It is based on the initial idea of creation and innovation. At Positive Negative, our main concern is to establish deep connections between brand and its stakeholders. We believe that creativity arises from the fusion of diverse ideas, just as electricity is created by the flow of positive and negative charges or wind generated by the movement of warm and cold air.

We understand that brand evolution is achieved through creating compelling experiences for audiences, and it greatly contributes to brand growth and development. We take pride in considering our customers as more than just mere customers; they are our economic partners, and their success is the success of Positive Negative. We seize all market opportunities to position brands, establish effective communication with stakeholders, and provide reasons for why our brand should be preferred over competitors.

Our clients include companies such as Iran Insurance, Keshavarzi Bank, the Stock Exchange Association, Sharif Industrial University, Fanava, and many more