Pod Biokovom is a vibrant brand that embodies the essence of the Makarska Riviera and surrounding regions, focusing on lifestyle and culture. It offers a diverse range of products and services, promoting local events, dining experiences, and arts. From hosting community gatherings, like the annual BookMar literary festival and music concerts at Kačićev trg, to providing insights into the natural beauty and historical sites of the Vrgorska and Imotska Krajina, the brand connects locals and visitors alike.

Additionally, Pod Biokovom highlights sporting events and lifestyle choices that reflect the active lifestyle of the region. With a commitment to celebrating local talent, the brand features artists, culinary delights, and seasonal activities, ensuring a rich cultural experience. By leveraging its strong social media presence on platforms like Facebook and Instagram, Pod Biokovom fosters engagement and informs the community about the latest happenings, making it a central hub for all who cherish the lifestyle along the beautiful Adriatic coast.