Pohjolan Rengastie is a travel and tourism brand showcasing Oulu and the surrounding regions of northern Finland. It invites visitors to explore a diverse route through coastal and island landscapes, sandy beaches, forests, lakes, open plains and fell country, with local attractions, restaurants and events along the way. Travellers can plan a full road trip or discover the route in shorter sections, arriving by car, plane or train.

The brand’s website helps visitors plan their stay with destination guides, outdoor route information, a searchable directory of services and an online shop. It highlights activities such as hiking, mountain biking and kayaking, alongside cultural experiences, seasonal events, dining, shopping and sauna visits. Accommodation suggestions range from hotels and cottages to distinctive options such as aurora igloos. The site also offers ideas for families, nature lovers and visitors seeking accessible trails, as well as information about events connected to Oulu’s 2026 European Capital of Culture programme. A newsletter provides travel tips, current events and offers.