Poison Drop is an online store that offers designer jewelry and accessories, featuring pieces from well-known designers. The brand prides itself on providing a wide range of products, including gold and silver jewelry for men, as well as the latest trends and certified items. From its inception in 2013 as a small showroom, Poison Drop has expanded to carry 100 brands, catering to a diverse array of customer preferences.

The brand's unique selling proposition lies in its commitment to offering a variety of items at prices comparable to those on the original designers' websites, guaranteeing authenticity and quality. Poison Drop's range of products encourages customers to experiment with their personal style, catering to different tastes and occasions.

With a network of stores across various cities, including Moscow, Kazan, Krasnodar, and Dubai, Poison Drop aims to provide a seamless shopping experience, both in-store and online. The brand's distinct ambiance and emphasis on customer assistance further enhance the process of selecting and purchasing jewelry. By offering a mobile application and regular updates via the Poison Drop Insider newsletter, Poison Drop ensures that customers stay informed about the latest trends, special events, and exclusive discounts.