Pokes With a Purpose is a brand with a clear mission - to connect student-athletes with local charities, allowing them to utilize their name, image, and likeness to raise awareness and funds for causes they deeply care about. Through these partnerships, Oklahoma State student-athletes not only contribute to their community but also gain valuable experience and recognition for future career opportunities. As a 501(c)3 entity, Pokes With a Purpose also provides donors with the opportunity to make fully tax-deductible donations while supporting student-athletes.

The brand is led by a dedicated Board of Directors, including notable figures such as Joe Eastin, CEO of ISN, and former quarterback Brandon Weeden, who both have a strong commitment to enhancing OSU's national reputation and giving back to the local community. With their impactful initiatives and collaborative efforts, Pokes With a Purpose is making a significant difference in the lives of both student-athletes and the community they serve