Valera, presented as Valera | Poklon Knjiga, is an online bookshop focused on creative, illustrated and gift-worthy books. Its catalogue spans art, drawing, painting, practical arts, children’s books, hobbies and fantasy, alongside graphic novels and manga. Readers can browse themed collections for occasions and recipients, including birthdays, weddings, family members, friends and teachers, making it easy to find a thoughtful book gift.

The selection includes activity and colouring books for children and adults, drawing guides, art instruction, sticker books and creative projects. Popular licensed ranges feature Harry Potter and DC characters, including Batman, heroes and supervillains. Valera also offers graphic-novel adaptations and stories, with titles such as The Phantom of the Opera and Murder on the Orient Express, as well as books of wisdom and inspirational themes. New releases, curated recommendations, promotional prices and gift options are highlighted on the website. Customers can shop online, manage a wish list and place orders through the store; delivery is advertised as free above a stated order threshold.