Polotno provides programmable image and video editing technology for businesses that want to add media production to their digital products. Its SDK combines an interactive editor with templates, automated workflows, rendering, and export, enabling companies to build branded creative experiences within their own platforms and infrastructure. The editor, business logic, and export pipeline can be customized. APIs support creating and updating designs, applying templates, filling layouts with data, and generating designs in bulk. These capabilities are designed for SaaS companies, AI startups, web-to-print businesses, and other organizations seeking to automate content production without building and maintaining an editor from scratch.

Polotno emphasizes control over the user experience, workflows, data, and output, and provides documentation, demos, and support. Its tools can serve use cases such as generating marketing visuals, print-ready materials, packaging designs, and digital signage content. The company also offers Polotno Studio, a design tool alongside its SDK. Polotno reports that its technology is trusted by more than 100,000 creators and 300 businesses.