The Pomperaug River Watershed Coalition is a renowned brand that is dedicated to preserving and safeguarding clean water access for the communities in Connecticut. Established in 1999, this 501c3 organization has become a national model, excelling in scientific research, municipal support, stakeholder collaboration, community education, and volunteer engagement. The coalition's primary mission is to ensure an abundant supply of high-quality water in the Pomperaug Watershed communities through the implementation of science-based practices and education.

Their expertise is shared with individuals and organizations committed to safeguarding water resources for future generations. By employing the latest scientific advancements, the Pomperaug River Watershed Coalition works closely with local and federal agencies, businesses, private individuals, scientists, and environmental groups to protect the health and vitality of the watershed. Their programs encompass scientific data collection, technical environmental assistance, educational initiatives for children and residents, and the development of practical water management tools for municipalities.

By promoting environmental stewardship and fostering good water-use habits, the brand strives to maintain the health of the watershed and its rivers