PopFlare is a popup builder and lead-generation platform that helps businesses turn website visitors into subscribers, customers, and bookings. Its tools support campaigns for e-commerce stores, blogs and media sites, SaaS companies, events, and marketplaces. Businesses can collect email addresses, share discount codes and special offers, grow newsletters, request demo bookings, and encourage registrations or first bookings.

Users can build on a blank canvas or customize one of 35 templates in a visual editor, adjusting text, images, form fields, countdowns, and discount codes. Targeting and trigger controls help display campaigns on selected pages, at relevant moments, and within frequency limits. Multi-step popups, confirmation screens, surveys, and A/B testing provide additional ways to shape and improve campaigns.

PopFlare routes leads to email platforms, CRMs, and other systems, with field mapping, chained actions, and signed webhooks. It offers integrations including Braze, HubSpot, Mailchimp, Google Analytics, Google Tag Manager, and Mixpanel. Live analytics report on impressions, clicks, conversions, pages, and test variants.