Popfox is a programmatic advertising platform that combines historical consumer behavior with real-time signals to help brands reach audiences when intent is strongest. Its approach uses up to 180 days of behavioral insights alongside recent activity, such as browsing and search behavior, to create precise audience segments for campaign activation.

The company offers two core solutions: Core Brand, focused on reach, click-through rate, and cost efficiency with rigorous attention to brand safety; and Core Perform, which uses GA4 signals and conversion propensity scoring to prioritize audiences for outcomes such as conversions, return on investment, and cost per acquisition. Audience-building tools draw on app usage, web visits, physical locations, keywords, and retail browsing behavior.

Additional services include brand lift measurement, lookalike audience creation using first-party data, rich media, and push notifications. Campaigns can run across mobile and desktop display and video, connected TV, YouTube, and programmatic digital out-of-home. Popfox also provides reporting on investment, delivery, efficiency, inventory risk, and actionable optimization insights, giving clients visibility into campaign performance and quality.