Gerardo Gutierrez

POPS.GG is a B2B digital advertising and traffic-monetization platform that connects advertisers with publishers through a marketplace focused on popunder traffic. Businesses can use its self-serve platform to launch campaigns, access publisher inventory across more than 100 countries, and monitor performance through real-time analytics and transparent reporting. Campaigns can be targeted by geography, device, browser, and operating system, with controls for budgets and frequency. The platform also uses anti-fraud technology to help protect campaigns from bot traffic.

For publishers, POPS.GG offers a popunder ad format, a simple one-tag implementation, real-time performance analytics, and competitive CPM rates. Flexible payment options, including NET-15 terms, and support for publishers are also available. The company reports more than 200 publisher partners and over 29 billion clicks in the 12 months from August 2025 to August 2026, with activity monitored around the clock. POPS.GG is operated by CASH.BH LTD, registered in England and Wales. It serves businesses rather than individual consumers and does not offer crypto-related or financial services.