Popshoplive is a creator commerce platform that helps people turn their social media following and creative interests into an online business, with no upfront investment required to sell products from its catalog. Creators can build a personalized storefront, choose from more than 100,000 products across over 500 brands, set their own prices, and earn margins on sales. The platform supports checkout by credit card and Apple Pay, while Popshoplive manages services such as product sourcing, customer support, and returns.

Selling tools include shoppable videos, live-stream shopping, and Instagram integrations that can automatically respond to comments with shoppable messages linking followers to products. Sellers can also begin by sharing catalog images or slideshows, and may order discounted product samples for content creation. Popshoplive offers an AI-powered fashion modeling tool, along with training and guides to help sellers set up stores, select products, and create content. In California, it also provides free training and studio space for content creation. The platform is currently available in the United States.