Popular Vehicles & Services Limited (PVSL) is an Indian automotive retail group established in 1984 as one of Maruti Suzuki’s first appointed dealers. It has grown into a multi-brand business representing Maruti Suzuki, Audi, Land Rover, Tata Motors, BharatBenz and electric two-wheeler brand Ather. Its network spans seven Indian states, including Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra and Punjab, and includes showrooms and service outlets.

PVSL supports customers throughout vehicle ownership, offering new vehicle sales, servicing, mobility solutions and spare parts across passenger, commercial and electric vehicle categories. The group also serves the automotive aftermarket through Popular Auto Dealers Private Limited, which distributes spare parts and tyres to retailers. For online shopping, its digital brand Yanik.in offers automotive spare parts and accessories.

With more than 8.5 million customers and 63 showrooms, PVSL combines dealership operations with related distribution and digital commerce businesses. Its services include vehicle maintenance and access to genuine automotive parts, helping customers find vehicles and ongoing support through the group’s broad retail network.