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Hex Code
Color name
RGB
HSL
CMYK
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
#380049
Ripe Plum
56, 0, 73
286, 100, 14
23, 100, 0, 71
#D08BFF
Heliotrope
208, 139, 255
276, 100, 77
18, 45, 0, 0
Lazada Group, founded in 2012, is the leading eCommerce platform in Southeast Asia, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company connects a diverse customer base through its advanced technology, logistics, and payment services, aimed at serving 300 million customers by 2030. As part of the Alibaba Group since 2016, Lazada benefits from cutting-edge technology and a robust infrastructure.
Lazada offers a range of products through its two primary platforms: LazMall and Lazada Marketplace. LazMall, launched in 2018, features over 32,000 international and local brands, ensuring product authenticity, quick delivery, and a 30-day return policy. Lazada Marketplace, established in 2013, enables retailers to access millions of customers while providing complete support, secure payments, and marketing analytics across 18 categories including health, beauty, fashion, and home essentials.
With cross-border initiatives, Lazada also facilitates international consumer access to Southeast Asian brands, highlighting its commitment to enhancing eCommerce in the region.
Brand industry
E-commerce and Shopping
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