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Hex Code
Color name
RGB
HSL
CMYK
#002B66
Midnight Blue
0, 43, 102
215, 100, 20
100, 58, 0, 60
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
Positive Health is a pioneering brand that redefines wellness through the study of health assets—factors that enhance overall health beyond mere absence of illness. Unlike traditional health care, which often focuses on disease management, Positive Health emphasizes proactive strategies to cultivate strengths that contribute to well-being. The brand engages in robust scientific research to identify various health assets, including optimism, stable relationships, and biological markers like blood pressure and cholesterol levels, that can potentially lead to longer, healthier lives.
Through collaborations with institutions such as the University of Pennsylvania and support from the Robert Wood Johnson Foundation, Positive Health aims to uncover interventions that promote these beneficial assets. Their mission is to shift the narrative around health from simply avoiding illness to thriving through an empowered understanding of personal health factors. By investigating the complex relationships between lifestyle choices and health outcomes, Positive Health is at the forefront of a transformative approach to public health that encourages optimal living for all.
Brand industry
Health
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Year founded
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How do I download the Positive Psychology logo?
The Positive Psychology logo comes in two versions: a logo and an icon. Download as transparent PNG.
What are Positive Psychology's brand colors?
The Positive Psychology color palette uses the hex codes #002B66, #FFFFFF and #333333.
The Positive Psychology name, logos and brand assets are trademarks of Positive Psychology and its affiliates. Brandfetch isn't affiliated with or endorsed by Positive Psychology. Their use is subject to Positive Psychology's brand guidelines.