Postback is an app analytics and mobile attribution platform that helps app teams understand how acquisition activity translates into installs, subscriptions, and revenue. Its dashboard brings together user journeys, campaign performance, organic content metrics, and app outcomes, giving founders a clearer view of what attracts paying users and where people drop off. Postback connects installs to revenue using Apple AdServices and app-scoped attribution, without displaying an App Tracking Transparency prompt.

The platform offers app analytics, live user activity timelines, customizable funnels and events, and breakdowns by source, country, and device. Teams can link Apple Search Ads campaigns and keywords to subscription revenue, compare advertising spend with installs and returns, and track TikTok, Instagram, and Facebook video views alongside app growth. Postback also supports sending trial and purchase events back to TikTok to help optimize campaigns. It integrates with tools and services including RevenueCat, Superwall, and app development frameworks such as Swift, Android, Expo, React Native, and Flutter.