Pova Pearls

Pova Pearls is a pre-launch venture based in Gurgaon, India, founded by a team of six. The brand is developing its first product: Hibiscus popping pearls with electrolytes, packaged in a sealed, single-serve vial. Each pearl has a thin outer skin filled with flavoured juice, designed to burst when bitten. The Hibiscus flavour is described as floral at first, with a tart finish. Pova positions the pearls as a treat, not a supplement.

To use them, twist off the vial cap and pour the pearls into a cold drink or food; they are intended to be added last. Suggested pairings include sparkling water, iced tea, lemonade, cola, lassi, yogurt, ice cream, fruit, and other recipes. The company also shares recipe ideas and invites cafés to enquire about stocking its products. Hibiscus batch one is still in development, and orders are presented as pre-orders. Pova says the full ingredient list and verified storage, shelf-life, and serving details will be provided before the product ships.