Powerbase Limited
@powerbase.co.nz
Powerbase is made up of five independent and specialist electrical wholesalers which have joined together under the Powerbase banner to give their customers the maximum buying power of a major group. Advance Electrical Wholesalers Ltd, Industrial Electrical Supplies, Redpaths, Scott Electrical and Telfer Electrical. For 40 years, the unique combination of experience, expertise and passion has made Powerbase one of New Zealand’s most successful electrical wholesaler groups with 51 branches nationwide. Powerbase’s success lies in customers dealing directly with Powerbase business owners. Every Powerbase business is 100% New Zealand-owned and operated, with an unwavering focus on customer needs. The freedom of a Powerbase business to make instant decisions is unique in the electrical wholesale sector and empowers the owner to tailor personalised and innovative supply solutions for individual customers. Our stocking levels are amongst the highest in the New Zealand electrical industry with each business carrying a greater range of local and international brands and volume of stock. Unencumbered by centralised supply hubs or third party supply channels, each owner deals directly with key suppliers in genuine long-term partnerships - loyalty that has secured the strong supply support for the Group that is critical to meeting our customers’ needs. The independence of Powerbase businesses delivers another industry-leading attribute: owners are free to staff their businesses with industry-experienced and qualified professionals who share their passion and commitment to the sector. Skill levels within Powerbase are extremely high, with industry-qualified specialists in lighting, HVAC, industrial controls, security and data and communications.
Powerbase Limited's Company Logos
Powerbase Limited's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#005BEA
Blue Ribbon
0, 91, 234
217, 100, 46
100, 61, 0, 8
#F5FAFD
Polar
245, 250, 253
203, 67, 98
3, 1, 0, 1
#004A59
Sherpa Blue
0, 74, 89
190, 100, 17
100, 17, 0, 65
About Powerbase Limited
Powerbase is a highly successful electrical wholesaler group that has been serving New Zealand for nearly 38 years. With 48 branches nationwide, they have established themselves as one of the leading players in the industry. What sets Powerbase apart is their unique approach of customers dealing directly with the business owners, who are all 100% New Zealand-owned and operated.
This direct relationship allows Powerbase to make instant decisions and provide personalized and innovative supply solutions for individual customers. Their stocking levels are among the highest in the country, offering a comprehensive range of local and international brands and a large volume of stock. Powerbase prides itself on the loyalty of its supply partners, which is critical to meeting customer needs.
Each owner maintains long-term partnerships with key suppliers, ensuring strong supply support for the group. Another key strength of Powerbase is the expertise of their staff. With industry-qualified specialists in various areas including lighting, HVAC, industrial controls, security, and data and communications, Powerbase ensures that their customers receive top-notch service and advice.
To further enhance customer experience, Powerbase offers industry-leading initiatives such as the Powerpoints customer rewards scheme and the Marketplace Magazine, which showcases new products, promotions, and everyday items that contractors need. Powerbase also provides marketing channels that can be customized to meet the needs of their supply partners. In summary, Powerbase is a trusted and reliable brand in the electrical wholesale sector, delivering high-quality products, personalized service, and a range of value-added benefits for its customers
