Poya
@poyabuy.com.tw
Dazzle your beauty.
Poya's Company Logos
Poya's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E32A76
Cerise Red
227, 42, 118
335, 77, 53
0, 81, 48, 11
#FE577F
Wild Watermelon
254, 87, 127
346, 99, 67
0, 66, 50, 0
#FFE2E7
Pippin
255, 226, 231
350, 100, 94
0, 11, 9, 0
About Poya
POYA (寶雅, POYA International Co., Ltd. ) is Taiwan's number one beauty and lifestyle retail chain, founded in 1985 by Chen Chien-tsao in Tainan and publicly traded on the Taipei OTC market under stock code 5904. Instantly recognisable by its bright pink exterior, POYA operates several hundred stores across Taiwan — including outlying islands — offering a comprehensive catalogue of over 60,000 products spanning cosmetics, skincare, personal care, household goods, snacks, stationery, clothing, and footwear.
Targeting female shoppers aged 15 to 49 and boasting over 6 million loyalty members, POYA combines the breadth of a variety store with the beauty focus of a specialist retailer — comparable to South Korea's Olive Young or Japan's Don Quijote. The brand has since expanded into home and hardware retail through its POYA HOME (寶家) concept, and operates a 24-hour online shopping platform at poyabuy. com.
tw alongside a dedicated mobile app. Annual revenue reached NT$23. 62 billion in 2024
