Product of the Year Bulgaria
@poybulgaria.com
"Продукт на годината" е най-голямата световна награда за иновации на продукти и услуги, гласувана от потребителите. Конкурсът “Продукт на годината” е основан през 1987 във Франция и вече се провежда в повече от 45 държави на всички континенти с една основна цел: да насочва потребителите към най-новите продукти на пазара и да отличи компаниите-производители за тяхната иновативност и високото качество на продуктите им.
Product of the Year Bulgaria's Company Logos
Product of the Year Bulgaria's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E2003C
Red Ribbon
226, 0, 60
344, 100, 44
0, 100, 73, 11
#FDACAC
Cornflower Lilac
253, 172, 172
0, 95, 83
0, 32, 32, 1
#222222
Mine Shaft
34, 34, 34
0, 0, 13
0, 0, 0, 87
About Product of the Year Bulgaria
"Продукт на годината" is the largest global award for innovations in products and services, voted by consumers. Established in France in 1987, the "Product of the Year" competition now takes place in over 45 countries on all continents. Its main goals are to introduce consumers to the newest products on the market and to recognize companies for their innovation and high quality.
In Bulgaria, the competition has been successfully held since 2017 with a growing number of participants. Behind the "Product of the Year" logo stands the evaluation of 2000 consumers, delivering a powerful message to shoppers when they are in front of the shelves. It facilitates their choice and saves them time and money.
For companies whose products have been awarded, the logo is a successful marketing message with a proven effect on increasing sales, supporting negotiations with retail chains, and improving brand recognition. The competition accepts all kinds of consumer products or services that offer innovation in their category and have been launched on the market in the last 24 months. Candidates are divided into categories such as food, beverages, household appliances, and more.
The winners in the categories are determined through a nationally representative survey conducted by Nielsen International. The winners are announced annually in late March and have the right to use the "Product of the Year" logo in all their communication materials, packaging, and activations for the next 12 months
