PPCleaner

PPCleaner is an AI-powered search-term cleaning service designed to help Google Ads advertisers reduce wasted spend and save time on campaign maintenance. It reviews reported search queries each night, identifies irrelevant or low-intent searches, and can add them as negative keywords so ads are less likely to appear for unproductive queries. The service supports Search, Shopping and Performance Max campaigns and serves advertisers in areas including e-commerce, B2B, SaaS, local services, lead generation, marketplaces and travel.

Users choose how much control the system has: Autopilot applies exclusions within set guardrails, Review First queues recommendations for approval, and My Rules lets advertisers define limits. PPCleaner groups related terms by intent and provides a daily view of actions and estimated savings. Exclusions can be undone with one click for up to 90 days. According to the company, setup requires permission to read search terms and add negative keywords, but not access to bids, budgets or ads. PPCleaner offers a seven-day free trial and says subscriptions can be cancelled at any time.