Pravana is a leading beauty brand that empowers stylists worldwide with its superior products and innovative solutions. Founded in 2004 by industry veteran Steve Goddard, Pravana is revolutionizing the beauty industry, one strand at a time. Their mission is to provide salon professionals and clients with unparalleled, high-performance beauty solutions through carefully curated hair care products formulated with the best ingredients available.

Pravana offers a complete range of continuously evolving hair products, including the award-winning ChromaSilk permanent crème color, the creative color category leader VIVIDS, the PURE LIGHT blonding collection, and THE PERFECT BLONDE toning line. They also have a full collection of styling, texturizing, and after-color care products to meet every beauty need. But Pravana isn't just about product creation.

They go beyond that by redefining personal hair care with a commitment to the highest quality of product precision and a responsible approach. With an engaged following of over 1 million fans across social media, Pravana is regarded as one of the most influential beauty brands in digital media. In 2017, Pravana was acquired by Henkel Beauty Care Professional and is now headquartered in the world-class #AcademyofHair in Culver City, California