Precise is a leading brand in the agricultural sector, dedicated to transforming Ethiopia's smallholder farmers into commercialized actors with greater incomes, inclusiveness, resilience, and sustainability. They aim to contribute to Ethiopia's achievement of middle-income country status by 2025. As part of their mandate, Precise focuses on identifying and addressing systemic constraints of agricultural development through conducting studies.

They then recommend solutions to ensure sustainability and structural transformation. They also support the implementation of these recommended solutions by establishing strong linkages among agricultural institutions and projects. Precise takes a hands-on approach by managing and leading the implementation of specific solutions as projects.

The brand follows key organizational values, including being innovative, evidence-based, focused, collaborative, and impact-driven. They prioritize a limited set of priorities that best use resources and maximize impact. To catalyze overall agricultural transformation, Precise supports the Agricultural Transformation Agenda owned by the Ministry of Agriculture and Livestock Resources, as well as the Agricultural Commercialization Clusters Initiative owned by Regional Governments.

They continuously evolve their programmatic and geographic focus based on the strategic priorities of the government. With a commitment to improving the lives of smallholder farmers, Precise is dedicated to developing sustainable value chains and driving positive change in the agricultural sector of Ethiopia