Unclaimed brand
Harry “Da Rat” Turunen — a Finnish driver who raced the 2026 EuroNASCAR Rookie Challenge at Zolder with Lux Motorsport. Next target: the full 2027 NASCAR Euro Series Open season.
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#E30B68
Razzmatazz
227, 11, 104
334, 91, 47
0, 95, 54, 11
#315F81
Calypso
49, 95, 129
206, 45, 35
62, 26, 0, 49
#E4DDD4
Pearl Bush
228, 221, 212
34, 23, 86
0, 3, 7, 11
Harry “Da Rat” Turunen is a Finnish motorsport driver and independent racing project focused on progressing in EuroNASCAR. With roots in karting, experience in sim racing and time spent around race teams, Turunen returned to a race car in 2024 at Ahvenisto. In 2026, he raced the EuroNASCAR Rookie Challenge at Zolder with Lux Motorsport, gaining his first direct benchmark within the series. His next goal is to compete in the NASCAR Euro Series Open class for the full 2027 season.
The brand documents the journey as it unfolds, sharing preparation, learning, track activity, setbacks and progress. Longer-form updates appear on YouTube, while Instagram features project news and behind-the-scenes moments. The project also offers Da Rat merchandise, including emblem T-shirts, hoodies and workshirts, as well as a can jacket.
Turunen welcomes partnership discussions involving content, technical support, track activity, events and brand visibility, with each collaboration shaped individually. The identity combines a motorsport-first approach with the distinctive “Da Rat” persona, described as observant, resilient and unpredictable.
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