Precision Media, powered by dunnhumby, is Foodstuffs' revolutionary retail media brand. As Foodstuffs' new retail media network, we specialize in providing cutting-edge media and advertising services for our supplier and agency partners, working alongside the Foodstuffs North Island and Foodstuffs South Island co-operatives. Together with our esteemed partner dunnhumby, we're establishing New Zealand's largest data science-led retail media network.

Our mission is simple: putting the customer first and understanding their needs. With access to insights from over 200 million annual transactions and 2 million+ direct digital customer relationships, Foodstuffs Precision Media empowers consumer packaged goods brands to deeply comprehend and connect with their consumers like never before. Our expertise in data analytics allows us to help you plan effective and personalized campaigns, thereby minimizing media wastage and maximizing your return on investment (ROI).

Our multi-channel strategy ensures that you can reach customers at every stage of their journey, while our closed-loop measurement enables you to gauge the impact of each marketing dollar spent and optimize future campaigns. By tracking advertising exposure and customer behavior across online and offline touchpoints, we provide actionable insights to enhance your product, marketing, and commercial decisions, enabling you to understand the real impact of your investment. Foodstuffs, one of New Zealand's leading grocery retailers, operates a vast network of over 400 stores serving half a million customers daily.

We are committed to delivering exceptional experiences tailored to each community we serve. Our partnership with dunnhumby, the world's foremost customer data science company, brings unrivaled expertise and scientific techniques to revolutionize retail strategies and drive results for retailers and suppliers worldwide. Ready to engage your customers like never before? Reach out to one of our dedicated media specialists and join us on this exciting journey.

Experience the power of Precision Media today. Copyright © 2023 Foodstuffs Precision Media. All rights reserved.

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