Predictive Media

Hahn is a communications training and consulting brand that helps individuals and organizations communicate with confidence in high-pressure situations. Its workshops are available in person or virtually and cover media and spokesperson training, persuasive presentations and public speaking, crisis communication planning, and crisis simulation. Hahn also offers a Brand Message Incubator for developing or renewing brand messaging using archetypal patterns and persuasion science, as well as Newsology digital newsrooms.

A central feature of its media training is the research-based Predictive Interviewing model, which helps spokespeople anticipate likely questions and prepare effective responses for interviews, public meetings, testimony, and other demanding settings. Crisis programs include Breaking Bad News simulations and rapid-response planning designed to help teams practise their decisions and build readiness. Hahn’s approach emphasizes supportive coaching, practical techniques, hands-on exercises, and immediate feedback rather than surprise “gotcha” tactics. Its training is led by communications professionals, including Russ Rhea and crisis communication expert Jeff Hahn, and is intended to help participants strengthen their message, presentation skills, and ability to respond effectively to challenging audiences.