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Hex Code
Color name
RGB
HSL
CMYK
#FFB916
My Sin
255, 185, 22
42, 100, 54
0, 27, 91, 0
#095702
Japanese Laurel
9, 87, 2
115, 96, 17
90, 0, 98, 66
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
Lazada Group, founded in 2012, has established itself as Southeast Asiaβs premier eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and extensive logistics capabilities to enhance the shopping experience for customers. The brand proudly hosts LazMall, a virtual marketplace that connects shoppers with over 32,000 top international and local brands, ensuring product authenticity and fast delivery.
Lazada Marketplace, launched in 2013, provides retailers access to millions of customers, offering support services such as secure payment options and customer care. Additionally, the platform promotes cross-border commerce, helping Southeast Asian brands reach international markets while delivering a diverse range of products across various categories, from fashion to electronics. With a goal to serve 300 million customers by 2030, Lazada continues to innovate by improving its logistics, payment systems, and personalized shopping experiences, setting the pace for a retail revolution in the region.
Brand industry
E-commerce and Shopping
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