Preference AB

@preference.nu

At Preference, we help organisations cut through the noise and make decisions that actually move things forward. From scenario simulations to smart automation, we turn complex challenges into clear, actionable insights. Our goal is simple: help you save money, make money, and avoid costly surprises. We show where more information is needed, how likely different outcomes are, and what each choice could mean, so you can choose the smartest path with confidence. We’ve built a unique way to organise messy, complicated problems into a format that’s intuitive, transparent, and easy to update. Whether it’s expert opinions or hard data, tiny datasets or massive ones, we bring it all together in one clean structure. Under the hood, our patented algorithms, based on over fourteen years of research, work to highlight the strongest decision options. You get clear recommendations backed by serious science, not guesswork. Our team brings deep expertise in Computer Science and Mathematics, along with real-world experience from leading major risk and decision-analysis projects. We combine academic rigor with practical insight to help you make better decisions, faster.

preference.nu

Preference AB's Company Logos

Preference AB's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#E52421

Alizarin Crimson

229, 36, 33

1, 79, 51

0, 84, 86, 10

#F5F5F5

Wild Sand

245, 245, 245

0, 0, 96

0, 0, 0, 4

#2E2E2E

Mine Shaft

46, 46, 46

0, 0, 18

0, 0, 0, 82

About Preference AB

Preference is a brand that specializes in delivering solutions to companies and authorities to help them make better and more rational decisions. They offer a range of products and services aimed at implementing intelligent risk management, simulating possible scenarios, and enabling advanced automation. With their expertise in decision analysis and data, they provide a state-of-the-art decision tool called Helision, which allows for analysis and interpretation of complex decision situations.

This web-based application guides users through the decision process, helping them frame a complex decision and facilitating a shared understanding among stakeholders. Preference also offers training solutions to help organizations create good procedures for making informed and targeted decisions quickly and safely. With a focus on sustainable and responsible decision-making, Preference is dedicated to providing world-leading methodologies for risk and decision analysis