premiercruhk.com

Premier Cru Hong Kong is a wine-focused retailer and hospitality business with nine years of experience guiding customers through French wines and selections from other countries. The brand’s collection includes sparkling, white and red wines, as well as whiskey and Armagnac, with wines from regions such as Burgundy, Bordeaux, Champagne, the Rhône, Loire, Jura and Beaujolais. Its range also features international producers, including wines from China, the United States and Spain.

Premier Cru shares detailed information about its wines, producers and regions, helping customers explore styles, grape varieties and drinking windows. The business also offers private tastings and parties, including home tastings and boat-trip events, and plans to host wine tastings and food-and-wine pairings.

Premier Cru is currently closed for a major refurbishment and changes to its operating model. When it reopens, it plans to operate as a wine bar serving fine wines by the bottle and glass, alongside light food, snacks, beer, cocktails and spirits. Its website indicated a planned reopening in late October.