Prénatal Italia

Prénatal is a family-focused retailer offering products and services for expectant parents, babies, and children. Founded in France in 1947, the brand entered Italy in 1963 with its first store in Milan and has since become a long-standing point of reference for Italian families. Its range brings together established brands in childcare and a Prénatal collection, including maternity clothing and apparel for children from birth to age 10.

Customers can shop for clothing, nursery and home essentials, strollers, car seats, travel products, toys, feeding and breastfeeding supplies, baby food, and personal-care items. The online selection also includes gift cards, newborn starter kits, and products for pregnancy and early parenthood. Prénatal supports families with services such as birth lists, gift lists, in-store events, parent-focused “Nascere Insieme” meetings, store pickup, and its Prénatal Lover customer program. The brand also offers shopping guidance through childcare catalogs, product recommendations, and size information. With physical stores across Italy and an online shop, Prénatal combines everyday shopping with practical resources and services for families at different stages.