Pressboard

Pressboard is a branded-content technology company, now part of impact.com, that provides software for publishers, agencies, brands, and influencers. Its Pressboard Studio platform brings sponsored content, native advertising, eCommerce, social media, and other campaign partnerships together in one dashboard. Teams can combine data from social posts, advertising campaigns, website traffic, and affiliate or eCommerce activity through a range of integrations, then create shareable reports that update automatically. Multi-user access and streamlined workflows help organizations manage large numbers of campaigns.

The platform also includes Pressboard Analytics, designed specifically to measure branded-content performance beyond pageviews. It helps users assess reader activity, content completion, and link clicks, and compare results with category benchmarks. Pressboard positions its analytics as a trusted standard for major publishers, agencies, and brands. Its verification technology is described as cookieless and compliant with GDPR, CCPA, and IAB TCF requirements.

In addition to its software, Pressboard offers resources for branded-content teams, including campaign examples, guides, benchmark reports, a blog, and a podcast.