Pretty Simple is a heartfelt brand founded in 2014 by Leah, who turned personal challenges into a mission-driven boutique. Emphasizing woman empowerment, the company is proudly woman-owned and woman-run, operating out of Lakeville, Minnesota. Pretty Simple specializes in a diverse array of fashion accessories, including bags, hats, scarves, jewelry, travel essentials, and innovative hair accessories—all designed to uplift and inspire.

More than just a shop, Pretty Simple champions the type 1 diabetes community, dedicating a portion of all proceeds, particularly from their unique CURE mittens, to support diabetes research. With a goal to raise $1 million, every purchase contributes directly to this cause. Customers can expect prompt service, as orders ship the next business day. As Pretty Simple expands its collections and offerings, it remains committed to making a positive impact, ensuring that each supporter feels valued and connected to this meaningful mission.