Pricci is a luxury jewellery brand founded in 1997 as a small boutique in Ipanema, Rio de Janeiro. After establishing itself in Brazil, the brand expanded to Portugal, where customers can shop online or visit its boutiques. Pricci describes its work as a blend of extraordinary quality and creativity, with distinctive pieces designed by founder Priscila Szafir. Many creations are made in very limited quantities, often as a single piece.

The collection includes everyday jewellery and high jewellery, with rings, earrings, bracelets and necklaces in yellow, white and rose gold. Designs feature diamonds, pearls and coloured gemstones such as rubies, emeralds, sapphires, tanzanite, aquamarine and turquoise. Shoppers can explore collections organized by metal, category and gemstone, along with new arrivals and gift cards. Pricci also offers personalized service in its Portugal shops, where experienced staff can help customers choose jewellery. Visitors may book an appointment in advance through the brand’s service booking page.